Leo Burnett Audio Tour
The Leo Burnett Audio Tour guides visitors through the LBNY headquarters. Highlighting key spots around the office, the tour begins at a Leo Burnett Bust accompanied by this ‘making of’ video.
#theworldneedsmore Campaign: Case Study
In an effort to raise funds for humanitarian aid the United Nations collaborated with David Guetta and Kid President to raise awareness.
Honors and Awards: Addy Awards: Silver 2014, Webby Awards: Social Media Campaign Winner 2014, A-List Awards: Silver 2014
Filip- Best Day Ever: Case Study
FiLIP is the world’s first wearable mobile phone and locator for kids. Parents can call their kids, see their location, send short text messages and set virtual radius ‘SafeZones’. To launch this first of its kind wearable device in the USA, FiLIP and agency Leo Burnett New York created an interactive content series called ‘The Best Day Ever’.
Chobani- Proudly With You: Case Study
For the 2012 Olympic Opening Ceremony the real community behind Chobani came together to build a giant outdoor cinema screen and watched together from Upstate New York.
Honors and Awards: Clio: Bronze 2013
Samsung: Home Appliances Rip
Samsung home appliances mock commercial for Leo Burnett Samsung pitch.
Gilead Hep C: Forgotten Virus BTS
Behind the Scenes video highlighting the making of the commercial
‘The Forgotten Virus’.
8 Million Protagonists: Case Study
The Off-Broadway play '8 Million Protagonists' brought real stories from the streets of New York to life on stage.
Honors and Awards: One Show: Best Of Show 2013, Clio: Gold 2013, Cannes: Integrated/Direct Silver 2013
Genentech: MS For Real- Directors Cut
In 2017 Genentech picked five cities around the United States to interview during their MS walk event. This is the directors cut compiling the best interviews from each city.
My name is Tom Pina. I grew up on Long Island and attended college at Quinnipiac University where I graduated with a bachelor’s degree in Media Production and minors in Graphic Design and Philosophy.
I began working as a freelance Editor and Production Assistant during/after College until landing a full time job as an Associate Producer and Editor at Leo Burnett New York. While at LBNY I had the opportunity to fill the shoes of a producer, editor, camera man and photographer. Aiding both Leo Burnett NY and Leo Burnett Business as the in-house editor I worked on case studies, reels, rips and promotional videos for a large variety of audiences. A number of these edits have gone on to fuel award winning work for such award shows as Cannes, The One Show and The Webbys.
Currently, I am working as an Assistant Editor at Hooligan NYC. Assisting has been a great learning experience for me. I have had the opportunity to learn from and work with some very talented editors and creative directors. During my time at Hooligan I have proven myself as an editor as well, cutting spots for clients such as Genentech/MS Walk and BTS videos for agencies such as Strike Force.
Happiness Runs is a stop motion music video, created at Quinnipiac University with Kyle Garrety and Mike Riccitelli.
Avis- BMW Facebook Giveaway
This internal video was created to highlight Avis’s BMW winner.
Promotional video for The Karloff in Brooklyn. NY.
Filip Mood Reel
Filip mood reel created for a Leo Burnett Filip pitch.
Bio: Paco Lopez
The biography of Paco Lopez was created while at Quinnipiac University. This short bio tells Paco's story of over coming cocaine addiction. This video was created in-part with Paco's daughter, Christina Lopez.
Avis- It’s Your Space: Case Study
Avis offers more than a sympathetic ear to travelling professionals, they offer a solution – giving road-warriors a way to regain control over their travel experience. In short an Avis car is more than a rental – It’s Your Space.
8 Million Protagonists: Supporting Material
Scenes from the Off-Broadway play '8 Million Protagonists' to support its case study during award shows.
Genentech: MS For Real- Cincinnati
In 2016 five cities were interviewed during the MS Walk event. Each interview had its own theme and all questions revolved around people who have been diagnosed with MS and their caretakers. Cincinnati’s theme was ‘speaking up about MS’.